"HOW TO BOOK MORE WEDDINGS"

"HOW TO BOOK MORE WEDDINGS"

So you just started your wedding photography business and you want to book more clients. I'll be honest, it isnt easy and you are not going to book everyone who walks through the door. As a matter of fact, you'll maybe book 1/4 of the clients you meet with. 

That was not meant to discourage you, it was meant to set realistic expectations. So the question is, if I want 20 weddings a year I am going to have to meet with 80 potential clients? in a sense that is true, but when I say meet with a client I just mean having a face to face with them.

Okay, so you want to book these clients but you dont know where to start. Well there are a vast amount of options but to list a few: 

  • Bridal Shows 
  • The Knot
  • Wedding Wire 
  • Magazines
  • Google 
  • Vendor & Client Referrals

Ok, so you run the numbers to get things rolling and you are in shock. Advertising is expensive... 

So you could spend $2,400.00 - $15,000.00 a year on The Knot alone... 

So now your deciding where best to spend your money to get the best leads and the best turnover rate... 

While you could be an amazing photographer there are a million different things that make a bride decide to choose you. You want to create the optimal impact... 

Ive noticed clients rarely book without at least seeing you 3 times.... 

Choices are determined by: 

  • Price & Budget
  • Skill Set & Style 
  • Personality
  • The clients initial encounter with you
  • Sometimes, Parents
  • Reviews

So basically you have to be good at everything... 

If I want to book 20 weddings you want to personally sit down with at least 60 clients and just shoot for the stars... 

The biggest piece of advice I can give is FREE... Do something for free or trade services with another vendor. Even trading services can be a huge challenge... I know some of you are saying, why would I do anything for free and how would that make me book anything... 

I will tell you what, I have done so many things for free, it opens the doors to so many possibilities, I have created solid vendor connections, booked weddings, and exponentially grown my company... 

I am not by any means saying shoot a whole wedding for free, but maybe an event for a company you think can turn over and hand you some leads or a few free engagement sessions per year... 

I cant tell you how many times I have met a potential client by doing a free event and then they see my at a wedding a month later and decide to book with me. Again, you have to be seen at least 3 times before it clicks with clients and yes your website counts...

Try it out! 

Also, heres the thing. Word of mouth leads have such a higher impact with clients, so you want everyone possible sharing your name. Think about all those times a friend has told you of an amazing restaurant, you don't even question it, you just go eat there... 

"Okay, so we can make our brides refer us but thats a whole different blog topic I want to cover at a later date."

Making vendors refer you:

Step 1: Do not by any means hand out your card to a vendor and expect them to just hand out your cards, because frankly, it wont happen! 

Ok, so vendors want to refer "Friends" someone they have worked with and they know does great work. Someone who will take care of their clients the same way they do. So... I go to various events, and mixers, and bridal shows to not only sell to potential client, but to re-solidify my connection with other vendors and potentiality make new connections. 

As you can tell it is not an exact science, rather trying to fit in as many categories as you can... 

I hope all of this information helps kick your new company off the ground so you can start making traction and doing what you love to do! 

The image below is a photo of me at a mixer charring with other vendors. I try to go to a few of them each year to keep in contact with other wedding professionals...